Figma is not what it used to be and that is fine
My process in Figma no longer looks like it did a year ago. AI slipped into every step of the workflow and what used to be a canvas is now an orchestrator where everything comes together.
How a designer tries to survive in a world where AI wants to take your hand to help you grow, but at the same time you fear losing everything you have built.
My process in Figma no longer looks like it did a year ago. AI slipped into every step of the workflow and what used to be a canvas is now an orchestrator where everything comes together.
It was a Tuesday. I was working on a visual proposal and in a three-line prompt I generated something that looked better than mine. Not slightly better. Much better. That is how the hardest week of my design career began.
Three months implementing Generative Engine Optimization on a blog with vanilla PHP. Eight cards. Real data. Code. And an interactive tool nobody else has.
One year ago I started this journey. Today I write to all designers who are still doubting, fearing, or ignoring AI. Not to convince them. To share what I saw from the other side.
Designing for a startup and designing for a bank that serves millions are different sports. The lessons I learned along the way are universal.
Transparency about AI use in design projects is a sensitive topic. This is my strategy for presenting work that involves AI without losing client trust.
I used all three tools on real projects for months. This is my honest comparison from the perspective of a designer who needs professional results, not demos.
The future of design is not designing directly. It is directing machines that design. And that requires a skill set most designers have not yet developed.
Every week a company offers to optimize my relationship with AI. But the most powerful thing you can develop as a designer is your own language with the machine.
Color is the most emotional design decision and AI can help you explore combinations you would never have considered. But it needs human direction to work.